Benrus Watches
The Benrus watch brand was founded by Benjamin Lazrus, a Jewish Romanian who later migrated to America. The company was founded in the early 1920s and gets its name from parts of his own name. Benjamin started off with a watch repair shop in New York city and used to make watch boxes, cases and straps. The company started manufacturing watches in 1930s. For nearly forty years Benjamin imported Swiss watch parts and put them in his watches in America. In the 1960’s Benrus introduced two other line of watches Belforte and the Sovereign. Technipower was another Benrus and was the first to introduce electronic parts. By the late 1970s the company had diversified and an attempt was made to bring all these brands under one roof but they failed and the company filed for bankrupt in 1977. Some of its famous watches are listed here.
Benrus G.I. Watch
This watch was provided to millions of US Army personnel in the 1960s and featured 17 jewel Swiss parts, luminous dial and hands. It had a 0.68’’ diameter and medium green strap.
Benrus Estate Watch
This is a 14k gold watch for the ladies. Comes with black leather strap and a gold dial. A very attractive combination which was a true favorite of the ladies back in the 1960s.
BENRUS 10k K.R.G.P. Bezel Watch
Another one for the ladies, the Bezel watch comes with onyx stones on the sides of the face and a black band. It was a famous piece in the 1940’s.
Benrus WWII Serviceman's Watch
This watch was produced to commemorate the troops of World War II. It features easy to read numbers, date with magnifier, illuminated hands and stainless steel case.
Benrus was a truly vintage brand and made luxury and classic wrist watches. Benrus is a truly vintage brand and the watches cost a lot of money these days as they are very rare and are very hard to find. Since they are rare their value is high and a vintage Benrus wrist watch could easily cost a hundred to a thousand dollars. Their range of products includes dress watches, wrist watches, luxury watches in their immaculate watch box. Some companies put the name Benrus on their watches now but they should not be confused with the original brand.
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